Cookies Policy

Subject to your consent when required by applicable law, our website uses cookies and similar technologies (“cookies”).

This Cookies Policy (the "Cookies Policy") describes how PERNOD RICARD SWISS SA, Richtiarkade 16, 8304 Wallisellen, Switzerland ("Pernod Ricard" or "we"), is committed to respecting your privacy regarding its use of cookies on its websites, applications, pages on social media, etc. (the "Digital Media"). Information about our processing of personal data obtained in connection with your use of and interaction with this website is provided to you by our Privacy Policy (the “Privacy Policy”) which can be found here.

Before using our Digital Media, please carefully read this Cookies Policy including the Privacy Policy. If you do not agree with this Cookies Policy or the Privacy Policy, do not use our Digital Media.

We reserve the right to make changes to this Cookies Policy or the Privacy Policy at any time.

We will notify you, by appropriate means, of any material / substantive change in this Cookies Policy or the Privacy Policy.  You are also invited to regularly read this Cookies Policy or the Privacy Policy to make sure you are aware of any changes and how your Personal Data may be used.


1.        What is a cookie?

Cookies are small text files or pieces of information that are stored on your computer or mobile device (such as a smartphone or tablet) when you visit our Digital Media. A cookie will usually contain the name of the website/application from which the cookie has come from, the duration of the cookie (i.e., how long the cookie will remain on your device), and a value, which is usually a randomly generated unique number. Cookies are designed as a reliable mechanism to store status information on websites (such as items added to the shopping cart) or to record the user's browsing habits (including clicking certain buttons, logging in or recording past pages visited), but they can also be used to remember information previously entered by the user in form fields (e.g. names, addresses, passwords and credit card numbers).

Browsers can automatically accept or reject cookies, although you can change these settings. The help menu of most browsers shows you how to change your browser settings regarding cookies, how the browser notifies you when you receive a new cookie and how to disable cookies altogether. You can also disable or delete cookies that you have previously accepted if you wish. To find out how to manage cookies on the following browsers, follow the link provided:

For specific cookies, we will also provide further information on how to reject a cookie (see below).


2.        Why do we use cookies?

We use cookies to make our Digital Media easier to use and to better tailor our Digital Media and our products to your interests and needs. 

Cookies can do this because our Digital Media can read and write these files, enabling them to recognise you and remember important information that will make your use of our Digital Media more convenient (for example by remembering preference settings).

Cookies may also be used to help speed up your future activities and experience on our Digital Media. We also use cookies to compile anonymous, aggregated statistics that allow us to understand how users use our Digital Media and to help us improve the structure and content of our Digital Media.


3.        What are the different types of cookies we use?

The types of cookies that we may use can be either session or persistent, or first-or third-party cookies.

  • Persistent cookiesare used to save your login information and remember your settings for future logins to our Digital Media. A persistent cookie is a cookie stored as a file on your computer, and it remains there when you close your web browser. The cookie can be read by the Digital Media that created it when you visit it again.
  • Session ID cookies are used to enable certain features of our Digital Media and services, to better understand how you interact with our Digital Media and to monitor aggregate usage and web traffic routing. Unlike persistent cookies, session cookies are deleted from your computer when you close your browser. They usually store an anonymous session identifier on your computer allowing you to browse a website / application (for example) without having to log in to each page.
  • First party cookies are our own cookies, which we use to improve your experience. No third party has access to the information we collect through our own cookies.
  • Third party cookiesare cookies placed on our Digital Media by third parties to provide their services, including advertising cookies. They set cookies (third party cookies) on your device on our behalf when you visit our Digital Media to allow them to deliver the services they are providing. You will find more information about these cookies in their Privacy Policies.

You will find below a list of the different types of cookies we use on our Digital Media. To the extent information collected through cookies constitutes Personal Data, the provisions in the Privacy Policy apply in addition to this Cookies Policy.

    a.    Essential Cookies

Essential cookies are first-party cookies which are strictly necessary for our Digital Media to work and to use its services and features.  Without these cookies, our Digital Media will not perform as smoothly for you as we would like it to, and we may not be able to provide the Digital Media or certain services or features thereof you request.

We also use technical cookies which allow our Digital Media to remember choices you make (such as your username, language or the region you are in) for customization and personalization purposes. These cookies do not gather any information about you that will be used for advertising purposes or to remember your browsing history on the internet.

Who is placing the cookie?



Pernod Ricard


Persistent cookie

Visibility Cookies: Pernod Ricard installs a cookie on your computer which indicates whether you have been informed of the use of cookies through a banner notice being displayed and then whether you have indicated your consent to the use of cookies that are not strictly necessary for the provision of the service.

Pernod Ricard


Persistent cookie

Device Identifier Cookie: Pernod Ricard installs a cookie on your computer which identifies you and tells the website/application that you are logged in.

Pernod Ricard


Persistent cookie

User Local Cookie: Pernod Ricard installs a cookie which is used to remember local specific selections made by you such as language preferences.

These cookies are necessary to the operation of our Digital Media, are considered as non-privacy intrusive cookies improving internet experience and therefore, do not necessitate consent and you cannot opt-out to their use.

    b.    Analytics Cookies

Our Digital Media may also use Google Analytics cookies. These third-party cookies collect information about how you use and move around our Digital Media. For example, these will keep track of what pages are most visited, Internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. We use this information to analyze trends, to administer the Digital Media, to track users’ movements around our Digital Media and to gather demographic information about our user base as a whole.

Our Digital Media use the following analytical cookies:

Who is placing the cookie





Persistent and session ID cookies

Google Analytics: The cookies Google Analytics work together to give us information about how people use our Digital Media.

To opt-out of being tracked by Google Analytics cookies on all the websites you visit, go to

To opt-out of being tracked only on this Website, please notify our Data Protection Officer at

    c.    Marketing and profiling cookies

We work with third-party advertising companies to serve ads while you are visiting our Digital Media and permit these companies to place and access their own cookies on your device while serving advertisements on our Digital Media. These companies may use information obtained through their cookie (which does not include your name, address, e-mail address or telephone number) about your visits to our and other websites/applications, in combination with non-personally identifiable information about your purchases and interests from other online sites to provide advertisements about goods and services of interest to you.

Our Digital Media uses the following advertising cookies:

Who is placing the cookie




Persistent cookies

Profiling tag. BlueKai installs a tracker on the user's device which collects data on the browsing of the user on different websites using the tracker's unique ID number. Pernod Ricard uses the data to profile the users and define detailed market segments, for use in the marketing campaign strategy. 



Persistent cookies

Advertising Cookie. The Google advertising cookies are used to customize ads on Google properties, like Google Search. For example, these cookies are used to remember your most recent searches, your previous interactions with an advertiser’s ads or search results, and your visits to an advertiser’s website.

To opt-out of being tracked by BlueKai on all the websites you visit, go to

To opt out of being tracked by Google advertising cookies on all the websites you visit, go to

To opt-out of being tracked only on our Digital Media, please contact our Data Protection Officer at

Flash cookies

We also use Flash Cookies (also known as Local Stored Objects) and similar technologies to personalize and enhance your online experience.

You can learn how to manage Flash Cookies by visiting the following website:

Please note that rejecting Flash cookies is likely to mean that our Digital Media will not operate properly and accordingly you will not be able to take full advantage of the Digital Media.

To opt-out of being tracked only on our Digital Media, please email our Data Protection Officer at


4.        How long are cookies stored?

Your personal data will only be processed for as long as is necessary to achieve the purposes described above or until you inform us about your intention to opt-out of being tracked unless we or other third parties have an overriding interest in keeping your personal data identifiable or if there is a legal or regulatory obligation or a court or administrative order preventing us from making the data unidentifiable.


5.       What happens if you do not accept cookies?

Except for cookies that are essential, the cookies described above will only be installed on your computer if you continue browsing after reading the banner that appears on the homepage.

Please note that if you turn off or disable cookies, it may be impossible for you to log into your account, view content or use other features of our Digital Media. You will also find that parts of our Digital Media will either not work at all or behave unexpectedly.

If you use different devices to view and access our Digital Media (for example, your computer, smartphone, tablet, etc.), you will need to ensure that each browser on each device is adjusted to match your cookie preferences.


6.        How to contact us?

If you have any questions, comments, or concerns, please email our Data Protection Officer at


7.        Changes to Cookies Policy

This Cookies Policy was last updated 1st October 2021. We may change this Cookies Policy from time to time, so please check back regularly to keep informed of updates to this Cookies Policy and our Privacy Policy.